E-commerce platforms are gradually increasing as more people choose online shopping over traditional shopping. 

However, as competition increases potential customers prefer to make more informed buying decisions and choose the best e-commerce platform for their shopping. In this journey, online product reviews are making it easy for potential customers. This has boosted the cruciality of product review platforms in online marketing. 

Thus, if you want your e-commerce business to outshine the competition you need to take advantage of product reviews to embed them on your website and make potential customers choose your business. Numerous product review platforms are available online, so it is a bit challenging for e-commerce businesses to choose the best among them. 

Thus, to solve this problem for e-commerce businesses this article has mentioned some of the best customer review platforms that you can consider. Read about each of them and choose the best one that suits your e-commerce business. 

An Overview Of Product Review Platform

A platform that allows the customers to leave their honest opinions of the products and services of the brands as per their experience is the customer review platform. Not only reviews, customers have the option to rate the brands as well. These online product review platforms are used by potential customers which heavily shapes their online purchases providing feedback on products from diverse industries. Along with that online review platforms are useful for e-commerce businesses as well which let them collect reviews and showcase on their respective websites using aggregator tools. 

Some Well-known Product Review Platforms For Your E-commerce Business

So, this was the introduction of product review platform. You are now going to discover some of the top product review platforms. 

E-commerce businesses can use these review platforms to collect the best customer reviews of their product and embed them on their website. So, when potential customers see these customer reviews it helps them build their trust which helps them in their buying journey. 

However, each of the customer review platforms has its specifications which make them different from each other. So you need to know about them to make a perfect choice according to your business needs. Below is the curated list of customer review platforms that have been shared with you. Go through each of them to make an informed choice.

  1. Google reviews

It is always best to start with the popular one on the list so here you have one of the prominent online review platforms preferred by a large number of people Google. People mostly prefer to first go through Google to read reviews about any business. It is also said in the study by BrightLocal that 93% of potential customers prefer to weigh their choices by going through Google customer reviews. Google review platform accounts for the most authentic reviews thus businesses show google reviews on website, that help them to provide transparency to the potential customers. The key benefits of the Google review platform are mentioned below.




  • It enhances the online presence of your e-commerce business.
  • Build a trustful relationship with customers.
  • Improve customer experience.

  1. Amazon reviews

Amazon is a popular e-commerce platform and is trusted by millions of customers to buy the best products. Other than shopping, customers can able to leave their reviews on products based on their experience. And potential customers visit Amazon to read those reviews to make an informed purchase decision. The best part about Amazon customer review platform is that reviews are verified so that is a confirmation of quality reviews. Amazon provides its customers with quality and quantity of customer reviews that have a huge effect on the sales performance of products. Amazon customer reviews are unbiased and authentic. Let's look into the advantages of Amazon reviews. 

  • Define trust and credibility.
  • Improve the rate of sale.
  • Best social proof for your e-commerce store.

  1. Facebook reviews

Facebook is known as the social media giant that people use to connect with people globally and also with their friends and family through sharing engaging posts, images, and videos. However, this social media giant has become a great place for businesses and people can able to read product reviews because of the feature of Facebook reviews. It has been found in the studies of Reviewtracker that Facebook accounts for 19% of the reviews online. Thus, Facebook reviews are a powerful tool for e-commerce businesses to influence the purchase decisions of customers. Facebook reviews help businesses to achieve the following aim. 

  • Show credibility and boost visibility.
  • Best online word of mouth.
  • Improve online search ranking.

Wrapping Up

This article has mentioned some of the best product review platforms that you can consider to make your online business successful. Thus, if you are looking for a way to increase your online sales and make your business more popular then these platforms are the best to consider.

However, making the correct choice is very crucial so read about the customer review platforms carefully and help your ecommerce business to reach heights.